Wednesday, September 18, 2019

‘Ad Astra’ Once Again Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Twentieth Century Fox claims the top spot in spending for the third week in a row with “Ad Astra.” Ads placed for the sci-fi film had an estimated media value of $6.47 million through […]

from Variety https://ift.tt/30qf9xX

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Netflix to Raise Another $2 Billion Through Debt to Fund Massive Content Spending

Netflix, burning boatloads of cash with a projected $15 billion content budget for 2019, is adding to its debt load once again. On Monday (O...