Tuesday, September 17, 2019

NBC Launches Campaign to Reclaim Brand Ownership of Hit Comedies (EXCLUSIVE)

NBC is preparing a new salvo in the streaming-era TV branding wars. As audiences increasingly watch shows like “The Good Place” and “Superstore” on other platforms, the Peacock network has launched a new campaign to remind them that these are, first and foremost, NBC shows. And they’re even enlisting a real-life peacock to convey the […]

from Variety https://ift.tt/34SupqA

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Tomas Yankelevich Analyzes Turner Latin American Evolution

CANNES —  Turner Latin America is a pacemaker. Few companies in the region have evolved so fast, driven into high-end series production with...