Tuesday, September 17, 2019

Regal And Cinemark To Run Ads Closer To Feature Films Under National CineMedia Pact – Update

UPDATED with AMC response. Under a new agreement with major in-theater advertising firm National CineMedia, top exhibitors Regal and Cinemark will incorporate advertising just prior to the “attached” trailers before feature films. But AMC, the No. 1 U.S. circuit, has come out strongly against the plan. The pact starts November 1 and will designate a […]

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Polish Cinemas Can Re-Open This Week, But Major Chains Are Going To Wait

EXCLUSIVE: Despite the Polish government giving exhibitors the green light to resume operations this week, the country’s major exhibitors sa...